Where electricians lose leads online
Electrical work on the Coast has shifted. Alongside the usual fault-finding and new points, a growing share of enquiries are about solar, home batteries, EV chargers and switchboard upgrades that have to happen before any of those can go in. These are bigger, better jobs, and the customers researching them spend real time comparing websites before they pick up the phone.
What we often find on sparky websites:
- No page for the high-value work. If you install EV chargers but don't have a page about EV chargers, you won't be found by the person searching "EV charger install Buderim".
- A form that can't tell the jobs apart. You end up phoning every enquiry to find out it's a single downlight in Caloundra when you're booked in Noosa all week.
- No switchboard photo. One photo of the board tells you if there's an upgrade in the job, whether there's room for a solar or battery circuit, and roughly how old the wiring is.
- Licence details buried or missing. Customers and builders look for your electrical contractor licence before they ring.
Service pages we'd build for an electrician
- Switchboard upgrades and safety switches (RCDs)
- Solar installation and solar system checks
- Home battery installation
- EV charger installation
- Lighting and ceiling fans, indoor and outdoor
- Power points, data and TV points
- Smoke alarm compliance for rentals and sales
- Fault finding and emergency call-outs
- Commercial and shop fit-out electrical
- Air-conditioning electrical and dedicated circuits
Smoke alarm compliance is worth calling out. Queensland's photoelectric, interconnected alarm rules apply to every home being sold or leased, which makes it steady work from landlords and property managers, and a page that explains the requirements in plain words earns trust.
Suburb targeting for electricians
Sparkies often cover more ground than plumbers because jobs are scheduled rather than emergencies. We'd typically split suburb pages between where you live and where the bigger jobs are. Newer estates like Aura, Palmview, Harmony and Sippy Downs bring EV charger and battery enquiries from new homeowners. Established suburbs like Buderim, Nambour, Kings Beach and Tewantin bring switchboard upgrades and rewiring in older houses. Commercial work tends to cluster around Kunda Park, Caloundra West and the Maroochydore city centre.
What the quote form asks an electrical customer
Step 1: job type (switchboard, solar, battery, EV charger, lights and power, smoke alarms, fault, other), suburb, home or business, and roughly how old the property is.
Step 2: name, phone, email and up to three photos. We prompt for a photo of the switchboard with the cover open, which often tells you more than the description.
For solar and battery enquiries the form can also ask for a recent power bill, so you can size the system before you quote. See our notes on building a quote form that converts.
Which design suits an electrician
Hi-Vis is the obvious fit: bold, high-contrast and built around a big call button, like signwriting on the side of a work van. If you lean into solar, batteries and EV chargers, Night Shift looks the part, with a dark, animated hero and glassy service cards that suit trades selling tech. Electricians who mainly do small residential jobs might prefer Quick Quote, which puts the form on the first screen.
All three come with the same quote form, suburb pages and admin. Plans start from $990; see current pricing.
Questions
Can I promote government rebates on my site?
Yes, as long as the wording is accurate and current. Rebates for solar and batteries change often, so we put rebate notes in a section you can edit from the admin rather than in the page text.
Do I need separate pages for solar and batteries?
Usually yes. People search for them separately and ask different questions. Separate pages let each one answer those questions properly and give Google a clear match.
Can the site take commercial enquiries as well as residential?
Yes. The form asks home or business in step one, and we can build a commercial page covering shop fit-outs, test and tag or maintenance contracts if that's work you want.
Will my electrical contractor licence be shown?
Yes. It goes in the footer of every page and on the about section, alongside your ABN.