Why a trade business needs more than a Facebook page
A lot of work on the Coast still comes from word of mouth. The catch is what people do after a mate recommends you: they search your name, then they search the job. "Hot water repair Buderim". "Deck builder Maleny". "Electrician near me". If what they find is a Facebook page with a phone number and three photos from 2021, plenty of them keep scrolling to the business with a proper website and a form they can fill in at 9 pm while the kids are in bed.
A good trade site does three things a social page can't:
- It shows up for the job, not only your name. A page for each service and each suburb you cover gives Google something to match against "blocked drain Coolum" or "switchboard upgrade Nambour".
- It takes the enquiry when you can't. You're on a roof or under a house. The form collects the job type, suburb, photos and how urgent it is, and lands it in your inbox in seconds.
- It answers the questions that stop people calling. Licence numbers, the areas you cover, whether you do small jobs, roughly how you price. Fewer tyre-kickers, better leads.
What comes in every WilJam site
Every plan is built around the same core, sized up as you go:
- A two-step quote form built for phones. Step one is the job and suburb, step two is contact details and up to three photos. Short enough that people finish it.
- Service and suburb pages written for how people search on the Coast, not copied from a template with the town name swapped.
- Google Business Profile set up properly: categories, service area, hours, photos and a short review link you can text to happy customers.
- Search basics done right: LocalBusiness schema, a sitemap, clean page titles, fast load times on 4G, and a structure that AI answer tools can read.
- An admin page on the Tradie and Local Pro plans so you can change your hours, phone number, reviews and specials yourself.
- Your domain in your name. Always.
Plans start from $990 one-off or $79 a month. The pricing table has the current detail for each plan, and our guide on what a tradie website costs compares that with the wider market.
Six designs to start from
You pick a starting look on the designs page, then we fit it to your logo, colours, photos and wording. Some trades want something that turns heads; others want the quickest possible path to a quote. All six include the same form, SEO and admin.
Built for your trade
A plumber's site and a landscaper's site shouldn't ask the same questions. A plumber needs to know if the hot water is gas or electric; a landscaper needs to know if a bobcat can get down the side of the house. Each trade page below covers the service pages we'd build, the suburbs we'd target and what the quote form should ask.
Built for where you work
Searches on the Coast are local and specific. Someone in Pelican Waters searches differently from someone in Pomona, and Gympie sits under a different council altogether. Our area pages explain how we target each part of the region.
Questions
How long does a tradie website take to build?
About seven days from when you send your logo, photos and the list of services and suburbs. Most of that time is writing the pages and checking them with you on your phone.
Do I need to write the wording myself?
No. We write it with you after a 15-minute chat about your services, the suburbs you cover and the jobs you want more of. You check it and ask for changes before it goes live.
Which plan suits a sole trader?
Starter is a one-page site with a quote form and Google Business Profile setup, built for sole traders getting started or replacing a Facebook-only presence. If you cover several suburbs and want to be found for each one, Tradie is the better fit.
Can I move my existing site and keep my Google rankings?
Yes. We keep your domain and point your old page addresses to the matching new pages, so any ranking you have built carries across. Site migration is a small add-on.